Chanel F/W 2014 at PFW, Chanel Shopping Center
Every season, Chanel transforms the Grand Palais into a magical setting. Never one to disappoint, the exhibition hall was transformed into a high end-supermarket for the Fall/Winter 2014 presentation. In the past, sets have featured giant icebergs and underwater kingdoms, locations that were no less than perfect for Chanel. Shopping baskets were adorned with Chanel’s famous chains and models pushed trollies around the supermaket as they perused the Chanel-branded food, such as Jambon Cambon, named after the location of the brand’s orginal store. Chic guests including Anna Wintour, Rihanna, and Rita Ora celebrated the new collection alongside Chanel-clad models, which included newcomer Kendall Jenner and experienced supermodels like Joan Smalls.